Amit Pal
Hi, I’m Amit Pal
Performance Marketer | Meta & Google Ads Specialist
I am a Performance Marketer with 1+ years of experience who is always looking for new ways to help brands develop and improve their marketing plans.
I have proven experience in performance marketing, with a focus on A/B testing and managing campaigns. I love using data insights to improve ROI and grow market presence via careful planning and working well with others.
Qurvii X GroMedia – Facebook Ads Case Study
For Qurvii X GroMedia, I planned and executed a full-funnel Facebook Ads strategy covering awareness, engagement, and conversion campaigns.
The main goal was to increase online purchases, improve ROAS, and build consistent sales growth through optimized ad creatives and remarketing strategies.
📊 Campaign Overview
Ad Objective: Conversions, Catalog Sales, Profile Visits
Ad Spend: ₹1,06,121 (just 1 month)
Total Purchases: 287
Average ROAS: 3.90x
Total Revenue: ₹4+ lakhs (just 1 month)
💡 Strategy & Execution
I designed a performance marketing funnel divided into three stages —
TOF (Top of Funnel) for brand awareness,
MOF (Middle of Funnel) for retargeting interested users, and
BOF (Bottom of Funnel) for final purchase conversion.
Each ad set was tested with different audiences, creatives, and placements to identify the highest-performing combinations.
Regular performance analysis and budget reallocation helped maintain consistent ROAS throughout the campaigns.
🚀 Top Performing Campaigns
GM_TOF_IB_25FEB25 – 43 Purchases | ROAS: 4.38
GM_MOF_25FEB25 – 43 Purchases | ROAS: 4.38
GM_BOF_25FEB25 – 32 Purchases | ROAS: 3.48
These campaigns achieved the best balance between cost per purchase and total revenue generation.
📈 Key Results
✅ Improved conversion rates across retargeting ad sets
✅ Maintained ROAS above 3.5x consistently
✅ Reduced cost per purchase through creative testing and audience refinement
✅ Strengthened brand engagement with catalog ads and profile-based remarketing
🧠 Insights
A mix of data-driven optimization, creative testing, and smart audience segmentation played a key role in achieving high performance.
By understanding audience behavior and refining the funnel, we successfully turned traffic into conversions while keeping costs in control.
💬 Conclusion
This campaign proved the power of structured Facebook Ad funnels in scaling eCommerce brands.
With continuous optimization and strategic retargeting, Qurvii X GroMedia achieved over ₹4+ lakhs in just 1 month, delivering strong returns and valuable insights for future campaigns.
There is the KPIs that matter most in performance marketing to analysis the data:-
E-commerce Brand: - Dunamiss
Objective:
The brand wanted to boost online sales during the festive season and increase ROAS while keeping ad spend efficient.
Challenge:
Previous campaigns had high CPC and low CTR, resulting in average conversions.
Strategy & Execution:
- Conducted A/B testing on ad creatives and copy to identify top performers.
- Segmented audiences into retargeting & lookalike groups for higher precision.
- Optimized placements across Meta Ads to maximize reach at lower costs.
- Daily ad spending is between 1k and 2k.
Results:
CTR increased from 1.8% → 3.2% (+78%).
CPR reduced from ₹188.70 → ₹146.32 (-22%).
Conversion rate improved from 2.1% → 3.4% (+62%).
Achieved 2.7x ROAS within one month.
Key Takeaway:
Creative testing + smart audience segmentation can turn average-performing campaigns into high-revenue drivers.
Neoteric (Real Estate) – Lead Generation Campaign
Objective:
The goal was to generate more qualified leads for a local service provider while reducing CPL.
Challenge:
The client was struggling with high CPL (₹80 approx.) and poor lead-to-customer conversion.
Strategy & Execution:
- Launched Google Search Ads targeting high-intent keywords.
- Combined it with Meta retargeting campaigns to re-engage visitors.
- Optimized ad copy, excluded wasteful keywords, and adjusted bidding.
Results:
- CPL dropped from ₹120 → ₹80 (-22%).
- Leads increased by 45% in 30 days.
- Lead-to-customer conversion improved by 12% due to higher-quality targeting.
Key Takeaway:
Blending Google Search Ads with Meta retargeting created a strong funnel that delivered more leads at a lower cost.
Some Other Company's Ads
Solar Panel Company – Lead Generation Campaign
Objective:
Increase inquiries for solar panel installation while lowering acquisition cost.
Challenge:
High cost per lead and inconsistent lead quality.
Strategy & Execution:
Targeted Google Search Ads for high-intent solar-related keywords.
Meta retargeting for website visitors and past inquiries.
Optimized creatives and ad copy for better CTR.
Results:CPL reduced by 25%.
Leads grew by 38% in one month.
Conversion to booked consultations improved by 15%.
Targeted campaigns with retargeting ensured better-quality leads at lower cost.
Other Clients
Strategy & Execution:
Customized Google Search Ads and Meta retargeting campaigns per client.
Continuous optimization of ad copy, bidding, and audience segmentation.
Results:CPL decreased by 20–30%.
Leads increased by 35–40% within a month.
Lead-to-customer conversion improved by 10–15%.
Key Takeaway: Data-driven campaigns across industries delivered measurable results, increasing lead quality while lowering costs.